How To Make More Money With Information Products By Using Three Powerful NO COST Tools

by Jimmy D. Brown

It’s all under your control.

If you sell information products and want to make more money with them, there’s good news:

It’s all under your control.

That’s right, you can make more money with your information products simply by doing something that you have the power to do.

It’s not dependent upon anyone else. It’s up to you.

Let me explain …

While there are a lot of different aspects of selling information products, there are really only two ways to make more money with them …

1. Sell More
2. Refund Less

Really, it’s pretty much that simple.

In order to make more money with information products you need to either SELL MORE or REFUND LESS.

Or, better still, do BOTH.

Now, in the many years I’ve been selling information products, I’ve found there are three powerful tools that will help you do just that.

You can use these three tools to SELL MORE by using them on your classified ads, solo mailings, sales letters, autoresponder messages and virtually any sales tool.

You can also use these three tools to REFUND LESS by applying them to the information products you create.

Care to find out what they are?

Read on …

Three Powerful Tools

What makes these tools so powerful is a combination of important benefits

• They don’t cost a penny to use.
• They work over and over again.
• They are under your control.

In fact, you already have them.

These three powerful tools are WAYS TO USE WORDS.

Tool #1. Education.

When it comes to information products, nothing comes close to the power and profitability of educating your readers.

I’m talking the distance between the planet Pluto and the computer screen you’re now staring at.

Not even remotely close.

Content is king. Nobody else gets to wear the crown or sit on the throne. Content rules the land of information products.

So, first things first, you gotta give your readers information that educates them. You gotta teach them something.

Do this in your promotion tools (ezine articles, reports, sales letters, etc.) and you’ll have readers thinking “This person knows something … I better take a closer look.”

You’ll SELL MORE.

Educate customers in your information products and show them how to produce results in their own lives and you’ll make them happy, satisfied customers.

You’ll REFUND LESS.

Tool #2. Entertainment.

To be completely honest, it’s not enough to solely provide content. Even if it’s good content, that won’t always get the job done.

Think of it this way: your high school civics teacher provided you with (too much) content in a single 55-minute class, but would you really buy anything from him?

Maybe a hall pass or a set of earplugs, but that’s about it. :o)

Nobody likes to read BORING content. We turn off boring television programs, we fall asleep reading boring books and we keep our credit cards tucked firmly inside our pockets when we read boring sales letters, ezine articles, solo mailings or special reports.

Make it fun. Make it entertaining. And you can do that by using …

• Illustrations
• Funny stories
• Analogies
• Outrageous statements

I once wrote an article entitled “I’ll Swallow A Live Grasshopper If This Doesn’t Boost Your Website Traffic”.

Do you think anyone read it?

Ask yourself this: would YOU like to read it?

We love to have a good time, and there’s no reason why you shouldn’t apply that reasoning to your writing.

Keep readers interested as they consume your promotion materials by entertaining them.

You’ll SELL MORE.

Help customers enjoy reading page after page of your product by entertaining them.

You’ll REFUND LESS.

When you add entertainment to education, you’ll make more money with information products …

… faster than you can say “ “LIVE GRASSHOPPER.” :o)

Tool #3. Emotion.

Whether it’s outrage over an injustice, excitement over a success or piqued interest over a possibility, our emotions drive us.

Few decisions are based on intelligent analysis, but rather on emotional response. Few actions are based on accurate data, but rather on impulsive feelings.

We are emotional people. And there is no stronger proof of that than to watch what we do and to listen to what we say.

Your job is to get us emotional. Fill us with hope. Empower us. Give us courage. Motivate us. Issue a challenge. Inspire. Get us to do something.

That’s what we really want. More than education, more than entertainment – we want someone to compel us to do something to make our lives better.

And the power and profits go to the ones who can do that.

Fill readers with hope and expectation with your marketing materials.

You’ll SELL MORE.

Give your customers confidence and enthusiasm as they read chapter after chapter of your information product.

You’ll REFUND LESS.

Conclusion

If you want to make more money with information products, then you CAN do it. You’re in charge. It’s under your control.

1. Education.
2. Entertainment.
3. Emotion.

Three powerful tools that lead to incredible profits.

But, only if you use them.

Some will read this article and discard it like they have done with countless others.

And some will get busy.

I think you’ll be one of the few who will make more money.

Prove me right.

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Jimmy D. Brown is the author of "Small Reports Fortune" - if you can write 7-15 page small reports, you can earn a living online working just a few hours each week from your home. Find out how: Receive his 5-steps free report by subscribing now.

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Where To Find Hot Product Ideas To Use For Creating Your Next Best-Selling eBook

by Jimmy D. Brown

46,094.

That’s how many times I’ve been asked “Where can I find hot product ideas to write about in my next eBook?”

Really. I’ve been keeping count. :o)

OK, so it’s probably not quite that many times, but you get the idea.

I get asked that question a LOT.

And so, I’ve decided to share my favorite “idea hangouts”. That’s right … “idea hangouts.” It’s been my experience that there are specific places where hot product ideas are always gathered. I call them “idea hangouts.”

Idea Hangout #1

One of the “idea hangouts” that I’ve identified is Amazon.com.

Amazon.com is the web’s largest bookstore.

It’s also a community center for new product ideas. I use it as one of my top brainstorming resources. Again and again I visit this site to come up with topics to write about.

What makes Amazon.com so useful as a research tool for getting new ideas is their searchable database of books. There are thousands of great ideas lurking in there if you just know how to use it.

And that’s what I’m here for. :o)

I’m going to show you how to find hot product ideas with Amazon.com anytime you want.

It’s really a matter of three simple steps …

STEP 01 : Decide Upon A Broad Category. When brainstorming ideas, you must begin with a broad category to work with. Some examples might be: weight loss, marketing, dating, travel, baseball.

So, you need that ahead of time. Figure out a broad subject that you know is popular (I.E. You know that losing weight is ALWAYS going to be a popular subject, as is “making money.”).

As an example for this article, I’m going to choose GOLF.

STEP 02 : Search Amazon’s Database. After picking your broad topic to research, it’s time to visit Amazon.com.

Specifically, you’re going to SEARCH their database of books they are selling.

Upon arriving at their site, locate their SEARCH form. At the time of this writing, it was in the upper left hand corner of their main page. Pull the menu down and select BOOKS from the options.

In the space provided, type in whatever broad category you chose. I’d type in “Golf”. (You don’t need quotation marks)

If you did indeed start with a broad category, then hundreds (or even thousands) of book listings should appear as a result of the search.

STEP 03 : Brainstorm Ideas From The Listings. Let the brainstorming session begin! Now it’s time to look at the books that are listed and write down as many possible ideas as you can find.

Look for the different TYPES of books written about the subject, identifying different THEMES, STYLES and SUBCATEGORIES.

Let’s look at an example …

When I searched for “Golf”, I was able to immediately spot dozens of great ideas. Here are a handful …

1. Becoming a better golfer. There are many golf books available in this area, covering everything from “A-Z of Golf Shots” to specific topics such as “Improving Your Short Game.” There were lots of different themes from “learning to break 100” to “shaving 10 shots off your score” to “7 shots that will change your golf game forever.”

2. Guides to Golf Courses. Again, we have many different ideas here. Specific golf guides like “Florida golfing”, “golfing in Tennessee” and “golfing the Robert Trent Jones trail” appear, as well as books on “the best golf courses in America,” “best kept secrets: great golf courses you’ve probably never played,” and “golf vacation guides.”

3. Profiting from Golf. More ideas pour in with “opening a golf repair business,” “becoming a golf retailer,” “learning how to caddy” and “buying & selling used golf clubs.” What about “running an online golf auction”, “organizing a golf tournament for profit” or even “writing information products about golf!”

4. Golf and Business. There are millions of dollars in business deals negotiated on the golf course every single year. And there are books available to teach folks how to get it done. “How to negotiate business deals during golf outings,” “Legal golf tax deductions for businesspeople,” and “business seminars and golf: how to mix training and fun for maximum profit” are just a few more ideas worth exploring.

5. Golf Products. My, my, my there are so many ideas floating around in here! Everything ranging from reviews of the latest golf equipment to ratings of golf courses to discounts on golf packages. Resource guides to finding the best deals on golfing products, how to negotiate discounts, and how to find the best products for your specific golf game also come to mind as product ideas.

One Broad Category (Golf) + Amazon.com Searchable Database of Books = 28 Potential Product Ideas

See how easy that was? I found TWENTY-EIGHT potential new product ideas (and there were MANY MORE that I didn’t mention in this article) from a simple brainstorming exercise using ONE “idea hangout.”

There’s got to be a best-seller in that bunch somewhere. And certainly with a little “mix -n- match” I can come up with a hit product with these ideas.

Not bad, eh?

So, now it’s YOUR turn. It’s a simple system for coming up with product ideas anytime you want.

Like right now.

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Jimmy D. Brown is the author of "Small Reports Fortune" - if you can write 7-15 page small reports, you can earn a living online working just a few hours each week from your home. Find out how: Receive his 5-steps free report by subscribing now.

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The New Key To Creating Information Products That Sell

by Jimmy D. Brown

I want you to add a new word to your business vocabulary -

The word is "specialization".

A new age has dawned in information marketing. And it's the age of "specialization".

Before I explain how this will help you create information products that sell like crazy, let me give you a very brief history lesson.

(I promise, this won't hurt a bit. :-)

Information products online have evolved since I logged onto the Internet back in 1999...

1) THE SIMPLE AGE.

Times were simple back when I first came online. And so were the information products. Way back when, information products weren't readily available online like they are today. If you could find ANY information on the topic you were interested in, you grabbed it.

2) THE SYSTEMATIC AGE.

As more and more people learned how to create and market information products online, a new era emerged: the "systematic" era. This was a time when huge information products were created with hundreds of pages. The idea was to create comprehensive courses on a particular topic.

3) THE SEPARATION AGE.

As "internet marketing" and other business-related markets became inundated with product offerings, the birth and rapid growth of "niche marketing" occurred. People began separating themselves from the crowd and focused on "tiny niche topics" of interest.

4) THE SPECIALIZATION AGE.

Again competition came - even in these small niches. While there is still money to be made by focusing on these tiny, untapped markets -- the well is drying up at a fast rate. Now enters a new age ... the "specialization" age of information marketing.

Which brings us to the lesson -

There is a LOT of money to be made by creating small, 7-15 page reports on PRECISE topics.

Most consumers would rather NOT sift through 100 pages of information to find out how to do something they are interested in, nor would they like to pay for 100 pages of information when they only need chapter 3.

With more and more products available on the market, consumers are getting pickier and pickier. They want what they want and only what they want.

Perhaps the biggest untapped information gold mine lies in this concept of creating small reports on precise topics.

• 17 Ways to Find New Affiliates Using Google.com
• How To Walk Off 7 Pounds in 7 Days
• 3 Ways To Get Your Next Vacation Free Of Charge
• The 15-Minute Guide To Stalling A Divorce
• Top 7 Ideas For Starting A Homeschool Support Group

Specialized information.

7-15 page reports that sell anywhere from $10-$100, depending upon the information.

And the benefits of writing these small reports are staggering -

1. You can write a small report in just a few hours of one day.
   
   
2. The profit per page ratio is astounding - 10 pages for $10 is a dollar per page per customer.
   
   
3. Small reports are MUCH easier to write than full-length courses.
   
   
4. There is a never-ending supply of topics for small reports.
   
   
5. You maximize the lifetime value of your customer. In other words, you can sell report after report to the SAME customer.
   
   
6. A series or collection of your small reports can be bundled into premium-priced courses over time.
   
   
7. When "hot topics" emerge (almost daily!) you can quickly crank out a small report to strike while the iron is hot.
   
   
8. When other marketers are seeing success with their products, you can create a complementary report to offer for sale as a supplement.
   
   
9. Many people can't afford to buy (or refuse to buy) high-priced courses - but virtually anyone can whip out $10-$15.

The list could go on and on.

I've been creating small reports for a long time. In fact, I make over $15,000 in PROFIT every month from just ONE of my sites.

I know this works.

And not just for me.

I had a customer recently email me to let me know he sold 420 copies of his VERY FIRST small report, during its first month.

So, what I want to convince you to do is this -

TRY IT FOR YOURSELF

Create a small 7-15 page report and begin selling it online and see what kind of results you see.

A new information age has dawned - the age of specialization!

Create your own "special" reports and get your piece of the pie.

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Jimmy D. Brown is the author of "Small Reports Fortune" - if you can write 7-15 page small reports, you can earn a living online working just a few hours each week from your home. Find out how: Receive his 5-steps free report by subscribing now.

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How To Make A Fortune From Someone Else's Product Launch

by Jimmy D. Brown

I'm an observer. I watch marketers and how they work. I look at how people respond to marketing. And I've discovered something interesting over the years that I want to share with you as it relates to building your internet business.

Hot topics and trends come along regularly. There's always a new "in" thing making an appearance on the radar screen. And whenever there's a new rage, there will be marketers who jump on the bandwagon.

That can pay off big for YOU if you're smart.

Let me explain.

What happens when a new trend or technique or tool surfaces?

People begin to talk about it.

Marketers begin convincing people why they need it. Consumers tell their stories. Discussions take place. Hype builds. Sometimes controversy breaks out. An education process unfolds.

Through it all ... DEMAND increases.

Now, here's where you come along.

You piggyback on the popularity of the latest big hit by creating a small report on the topic. You get the benefit of other marketers creating hungry leads for your offer without them even knowing it.

Let me give you an example -

EXAMPLE

When John Reese released Traffic Secrets it was a huge success. He sold over a million dollars worth of product in one twenty-four hour period. However, at a $997.00 asking price, it was out of reach for many consumers.

But...

What if YOU had decided to write a 15 page small report entitled, "Free Traffic Secrets" and offered it for $20 ... do you think you would have had any takers? Of course!

Why? Because every marketer on the planet was talking about the need for web site traffic so they could build interest in John's course. They were creating hungry leads for your offer without them even knowing it.

All of these marketers expertly and persuasively pointed out the necessity, benefits and usages of getting web site traffic. They, in essence, would have created demand for the TOPIC of your small report.

1. Many of those that couldn't afford John's high-ticket product would likely buy your small report because the end result of getting site traffic was something they had been told repeatedly they needed!
   
   
2. Many of those who could afford John's high-ticket product would also likely buy your small report because of the same reason AND they would like to know what you might offer differently than John.

Do you see how powerful this is?

Even as I type this lesson out, I have received DOZENS of emails today announcing a new co-registration product that everyone's talking about.

I could spend a few hours this evening writing a small report on the same topic and sell it like crazy tomorrow because of everything that's being said about the subject today.

So, what's the lesson for you to learn here -

The surest way to create a hot-selling small report is to pick a topic related to that which everyone is talking about.

You know, it doesn't matter what "market" you're in, chances are you see the same kinds of outbreaks that I see in "internet marketing" circles ...

• Major product launches
• New technologies and tools
• Fresh research
• Innovative features and improvements
• Ground-breaking news
• Hot topics of discussion
• Best-selling books
• Interest-grabbing magazine articles
• Emerging trends

The list could go on and on, right?

It shouldn't come as a big surprise that you need to monitor what's going on around you, specifically looking for the latest topic everyone's talking about.

You can do this by regularly browsing 4 trend and event "hot spots"...

1. Active Forums. Find at least one ACTIVE forum related to your market and regularly visit it to look for ideas. Keyword here is "active". The ideal forum will have a number of participants who regularly post messages.

2. News Feeds. You can begin with Google.com's news center at http://news.google.com. You should also look for a news feed or site that is specific to your field of interest. For example: I regularly visit http://ChristianHeadlines.com to stay on top of events related to some of my Christian sites.

3. Article Directories. Spend a few minutes at your favorite article directory, focusing specifically on the NEWEST articles posted and the TOP RECENT articles read. I regularly check http://goarticles.com.

4. Competitor's Lists. You'll also want to "spy" on what your competition is doing by joining their lists. When a major competitor begins highlighting certain topics in their content (I.E. "articles") and / or releases or promotes a specific product, it's a good indication that you should pay attention.

All of these things allow you to capitalize on the current buzz!

Create small reports based on these buzz-worthy topics.

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Jimmy D. Brown is the author of "Small Reports Fortune" - if you can write 7-15 page small reports, you can earn a living online working just a few hours each week from your home. Find out how: Receive his 5-steps free report by subscribing now.

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